Publisher  7799
Burst Site Demographic Survey Report


Next capture scheduled: September 1, 2006.  Results will be available approximately: September 7, 2006.

Site Demographic Report: captured August 1, 2006.

Entire Site: 611 responses.

Here are results from your Site Demographic Survey. This information benefits you in several ways:

  • It can differentiate your site from competitive media choices and substantiate a premium CPM for targeted business. Advertisers need to reach specific audiences, and this survey will help them understand who visits your site.

  • It provides a snapshot of your site's users. This gives you a better understanding of your visitors as you build-out, develop, and market your site.

To maximize the value of your demographic survey, place it on your site's high traffic pages. This will increase the number of completed questionnaires for your site -- which affects greater statistical reliability of your results.

Like an advertising banner, the survey is susceptible to low click-thru because of repeated exposure to the same creative or "banner-burnout." To avoid this pitfall, Burst encourages you to periodically rotate your creative from the many options available.

Remember, you can customize your site's demographic survey by adding up to three of your own questions. You can select from a bank of preformatted questions, or write your own if you choose.

Note: If you do not have 200 respondents to your Site Demographic Survey, your statistics are considered statistically unreliable. However, responses are captured over time, so keep your survey running.




Which of the following groups includes your age? 541 Responses

75+

  1%
65 - 74

  5%
55 - 64

  12%
45 - 54

  24%
35 - 44

  15%
25 - 34

  10%
18 - 24

  12%
Under 18

  20%
Prefer not to Answer

  1%



Are you ... 503 Responses

Male

  86%
Female

  12%
Prefer not to Answer

  2%



What level of education have you completed? 497 Responses

Some High School

  18%
High School Grad

  11%
Some College

  22%
College Grad

  23%
Post-Grad Work

  7%
Post-Grad Degree

  16%
Prefer not to Answer

  3%



What is your household income? 491 Responses

$100k +

  18%
$75k - $99.9k

  13%
$50k - $74.9k

  22%
$35k - $49.9k

  11%
$20k - $34.9k

  10%
Under $20k

  7%
Prefer not to Answer

  20%



What is your occupation? 479 Responses

Senior Management

  6%
Other Management

  8%
Professional

  23%
Technical

  8%
Sales

  6%
Administrative

  3%
Other Employed

  8%
Homemaker/Full-time Parent

  1%
Student

  24%
Retired

  9%
Not Employed

  1%
Prefer not to Answer

  4%



Are you a US resident? 100 Responses

Yes

  95%
No

  5%



Have you bookmarked this site? 431 Responses

Yes

  65%
No

  35%



In a typical week, about how much time do you spend using the Internet? 458 Responses

20+ hours

  13%
11 - 20 hours

  12%
6 - 10 hours

  26%
3 - 5 hours

  25%
1 - 2 hours

  18%
Less than 1 hour

  7%



On average, how much time do you spend on this site
in a typical visit?
404 Responses

60+ mins.

  6%
31 - 60 mins.

  11%
21 - 30 mins.

  18%
11 - 20 mins.

  24%
5 - 10 mins.

  32%
Less than 5 mins.

  9%



How frequently do you visit this site? 456 Responses

Daily

  34%
Several times/week

  30%
Once a week

  13%
Several times/month

  7%
Once a month

  2%
Less than once a month

  1%
First Visit

  12%




What is your normal connection 137 Responses

Cable

  47%
DSL

  30%
Dial-up

  23%


Note: Due to rounding, column totals may not add to exactly 100%.

 

US State Stats


Stats reported are 28 day historical averages as captured through yesterday.

Here are the Geo-Stats for your Site:

Burst works with Akamai Technologies, a leading Content Delivery Service Provider, to enable its geo-targeting product. Akamai has a deployment of more than 8,000 servers in 55 countries directly connected with 473 different telecommunications networks. The geo-stats you see for your site are a product of Akamai's mapping technology which uses information gathered from its servers and maps users IP addresses to their geographic and network point of origin.

The geo-stat information for your site provides you a snapshot of your visitors, and information that can be useful in the development of content areas and navigation. The geo-stat data also provides information that can truly differentiate your site from competitive media choices and substantiate a premium CPM for targeted business.

State Views Clicks

Pennsylvania 39.74% 4.4%
New York 11.18% 2.58%
New Jersey 9.48% 1.2%
Maryland 5.19% 0.1%
Unknown 4.38% 0.32%
Ohio 3.03% 0.33%
District of Columbia 2.3% 6.11%
Florida 2.3% 0.2%
North Carolina 2.06% 0%
California 1.94% 0.01%
Massachusetts 1.91% 0.14%
Virginia 1.89% 0%
Georgia 1.66% 0.61%
Texas 1.58% 9.38%
Minnesota 1.48% 4.69%
Illinois 1.28% 0%
Connecticut 0.86% 0%
Montana 0.52% 0%
Rhode Island 0.47% 0%
South Carolina 0.46% 0%
All Others 5.57% 2.99%


Designated Marketing Area Stats


Stats reported are 28 day historical averages as captured through yesterday.

Here are the Geo-Stats for your Site:

Burst works with Akamai Technologies, a leading Content Delivery Service Provider, to enable its geo-targeting product. Akamai has a deployment of more than 8,000 servers in 55 countries directly connected with 473 different telecommunications networks. The geo-stats you see for your site are a product of Akamai's mapping technology which uses information gathered from its servers and maps users IP addresses to their geographic and network point of origin.

The geo-stat information for your site provides you a snapshot of your visitors, and information that can be useful in the development of content areas and navigation. The geo-stat data also provides information that can truly differentiate your site from competitive media choices and substantiate a premium CPM for targeted business.

DMA Views Clicks

Philadelphia (DE,NJ,PA) 23.18% 2.3%
New York (CT,NJ,NY,PA) 14.73% 1.28%
Pittsburgh (MD,PA,WV) 10.3% 2.07%
Washington (Hagerstown) (DC,MD,PA,VA,WV) 6.7% 6.11%
Unknown 4.38% 0.32%
Johnstown-Altoona (PA) 2.94% 0%
Harrisburg-Lancaster-Lebanon-York (PA) 2.62% 0.8%
Wilkes Barre-Scranton (PA) 2.21% 0.01%
Boston (Manchester,NH) (MA,NH,VT) 2.05% 0.14%
Syracuse (NY) 1.96% 1.29%
Baltimore (MD) 1.74% 0.1%
Atlanta (AL,GA,NC) 1.66% 0.61%
Cleveland (OH) 1.49% 0%
Minneapolis-St. Paul (MN,WI) 1.48% 4.69%
Tampa-St. Petersburg (Sarasota) (FL) 1.34% 0%
Cincinnati (IN,KY,OH) 1.11% 0.33%
Chicago (IL,IN) 1.1% 0%
Buffalo (NY,PA) 1.01% 0.32%
Binghamton (NY) 0.93% 0%
San Francisco-Oakland-San Jose (CA) 0.93% 0%
All Others 15.4% 12.68%