| Burst Site Demographic Survey
Report |
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| Next capture scheduled: September 1, 2006.
Results will be available approximately: September 7, 2006. |
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| Site Demographic Report: captured August 1,
2006. |
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| Entire Site: 611 responses. |
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Here are results from your Site Demographic Survey. This
information benefits you in several ways:
- It can differentiate your site from competitive media
choices and substantiate a premium CPM for targeted
business. Advertisers need to reach specific audiences, and
this survey will help them understand who visits your site.
- It provides a snapshot of your site's users. This gives
you a better understanding of your visitors as you
build-out, develop, and market your site.
To maximize the value of your demographic survey, place it on
your site's high traffic pages. This will increase the number of
completed questionnaires for your site -- which affects greater
statistical reliability of your results.
Like an advertising banner, the survey is susceptible to low
click-thru because of repeated exposure to the same creative or
"banner-burnout." To avoid this pitfall, Burst
encourages you to periodically rotate your creative from the
many options available.
| Remember, you can customize
your site's demographic survey by adding up to
three of your own questions. You can select from
a bank of preformatted questions, or write your
own if you choose. |
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Note: If you do not have 200 respondents to
your Site Demographic Survey, your statistics are considered
statistically unreliable. However, responses are captured over
time, so keep your survey running.
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| Which of the following groups
includes your age? |
541 Responses |
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| 75+ |
1% |
| 65 - 74 |
5% |
| 55 - 64 |
12% |
| 45 - 54 |
24% |
| 35 - 44 |
15% |
| 25 - 34 |
10% |
| 18 - 24 |
12% |
| Under 18 |
20% |
| Prefer not to
Answer |
1% |
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| Are you ... |
503 Responses |
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| Male |
86% |
| Female |
12% |
| Prefer not to Answer |
2% |
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| What level of education have you
completed? |
497 Responses |
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| Some High School |
18% |
| High School Grad |
11% |
| Some College |
22% |
| College Grad |
23% |
| Post-Grad Work |
7% |
| Post-Grad Degree |
16% |
| Prefer not to Answer |
3% |
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| What is your household income? |
491 Responses |
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| $100k + |
18% |
| $75k - $99.9k |
13% |
| $50k - $74.9k |
22% |
| $35k - $49.9k |
11% |
| $20k - $34.9k |
10% |
| Under $20k |
7% |
| Prefer not to Answer |
20% |
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| What is your occupation? |
479 Responses |
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| Senior Management |
6% |
| Other Management |
8% |
| Professional |
23% |
| Technical |
8% |
| Sales |
6% |
| Administrative |
3% |
| Other Employed |
8% |
| Homemaker/Full-time
Parent |
1% |
| Student |
24% |
| Retired |
9% |
| Not Employed |
1% |
| Prefer not to Answer |
4% |
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| Are you a US resident? |
100 Responses |
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| Yes |
95% |
| No |
5% |
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| Have you bookmarked this site? |
431 Responses |
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| Yes |
65% |
| No |
35% |
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| In a typical week, about how much
time do you spend using the Internet? |
458 Responses |
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| 20+ hours |
13% |
| 11 - 20 hours |
12% |
| 6 - 10 hours |
26% |
| 3 - 5 hours |
25% |
| 1 - 2 hours |
18% |
| Less than 1 hour |
7% |
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On average, how much time do you
spend on this site
in a typical visit? |
404 Responses |
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| 60+ mins. |
6% |
| 31 - 60 mins. |
11% |
| 21 - 30 mins. |
18% |
| 11 - 20 mins. |
24% |
| 5 - 10 mins. |
32% |
| Less than 5 mins. |
9% |
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| How frequently do you visit this
site? |
456 Responses |
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| Daily |
34% |
| Several times/week |
30% |
| Once a week |
13% |
| Several times/month |
7% |
| Once a month |
2% |
| Less than once a month |
1% |
| First Visit |
12% |
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| What is your normal connection |
137 Responses |
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| Cable |
47% |
| DSL |
30% |
| Dial-up |
23% |
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| Note: Due to rounding, column totals may
not add to exactly 100%. |
